Desiree Perez: The Woman Running it All

Desiree Perez, otherwise known as Des Perez, is the Chief Operating Officer of Roc Nation, and has been since 2009. As the COO, Desiree is involved in management, publishing and labeling operations. Since becoming Roc Nation’s COO, she has proven her ability to negotiate tough deals, such as Sprint’s $200 million investment in TIDAL that resulted in JAY-Z’s 4:44 earning platinum status before the official release of the album, due to being a Sprint-sponsored free download. Since then, 4:44 has sold 600,000 equivalent album units.

JAY-Z is on the up and up due to Desiree and her negotiations within Roc Nation – his 4:44 tour is grossing 21 percent more than his 2013 Magna Carter tour, which is also thanks in part to Desiree – Live Nation, an equity partner in Roc Nation, signed a $200 million touring partnership with JAY-Z that is paying off. Desiree has been a close associate to JAY-Z for almost twenty years, and has branched out with many other artists, such as Rihanna and Beyoncé – contributing significantly to Rihanna’s Samsung deal, and negotiating Beyoncé’s Formation stadium.

She is part of a group called the Hova Circle of Influence that runs Roc Nation and TIDAL, along with Jana Fleischman, Chaka Pilgrim, Jay Brown and others. As a major part of TIDAL, Desiree is responsible for TIDAL’s ability to nail more and more album exclusives, and how it has added more than one million trial users since February of 2017. TIDAL has become quite the success recently, gaining praise from many others in the industry, but it would not be nearly as well known if it were not for Desiree. This New York City native is running it all, and is sure to only have more success!

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